Friday 28 January 2011

Song Choices

1. This ain't a love song- Scouting for Girls
2. Baby- Justin Bieber
3. Eeenie Meenie- Justin Bieber/Sean Kingston
4. Dog Days are over- Florence and the machines
5. The scientist- Coldplay
6. All Time Low- The Wanted
7. She Said- Plan B


These were some of our original song ideas, after a long discussion as a team we decided to go with Dog Days by Florence and the Machine, as we felt this was the best opportunity to make a creative music video.

Thursday 27 January 2011

Focus Group

We have created a focus group based on our questionnaire to give us some general ideas for our music video.





Wednesday 26 January 2011

Questionnaire

We have created a questionnaire in order for us to research and get some ideas of our music video.
Questionnaire of a Music Video


Do you listen to a lot of music?

Yes No

Do you watch a lot of music videos?

Yes No

What type of music videos do you like? (eg comedy)

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………....


What is your favourite music video and why?

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………


We are planning to do the music video Dog Days by Florence and the Machines.


Do you like this song?

……………………………………………………………………………………………………………………………………………………………………………………………....

The ideas we have in this song is to use the themes of family, pregnancy, teenage issues and being confused and lost.

Do you think these themes can be related to the lyrics of the song, and do you have any other ideas in which we can include in our music video.

…………………………........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

Thank you for filling our questionnaire please can you return this to Luke, Luke, Stuart and Grant.


UPDATED

We asked ten people to fill out our questionnaire and the results we got back were very similar. I think that alot of people actually expect to see dogs in the song "the dog days are over" when actually we interpreted that the song meant the bad days are over, Dog as in down. but what everyone did say is that the liked the song, but expected to see things such as choreography. Some favourtie music videos that came up, were Telephone by lady Gaga, and several different Michael Jackson videos.

Tuesday 25 January 2011

Music Video Analysis- All Time Low (The Wanted)

Finally i have chosen to analyse The Wanted - All time Low. I have picked predominately female pop songs, from The Saturdays, Lady Gaga and Taylor Swift, so to get a male perspective music video, from a new boyband.


The music video is very different from what i have already analysed, because like The Saturdays obviously there are more than one person singing the song, so the video needs to identify the solos, but also show the band as a united group or "figure". The video starts smokey and eerie, which kind of works for the string instrument beginning to the song, and actually its filmed in a warehouse studio, that is not made to look anything different other than slightly more abused "abandoned". Something that is quite noticeable throughout the clip is the "poses" the band pull whilst singing their solo's, its very stereotypical for a boy band to stand and pose "sexily" at the camera.

After the first verse and the shared vocals and close ups, the song begins to pick up pace and then the camera movements become faster, it feels very disorientating there is also a light strobe that obscures some of the view, so you can only see their faces in the light, making the video seem almost surreal.

what has to be done as what i touched on at the beginning is to show the band together, and even though it is sparse in this video, there has to be to some extent some choreography. The band has to show of there solo abilities, not only for their career, but for their fans, (fans favorite) but it also has to be shown together as the band needs to look united as one.

As the song picks up pace the the video gets faster and faster, the camera shots are quicker, there are more close ups that are close together in time. they also use red flares which are interesting, because red is used at very different times and for very different reasons, such as Lust, Frustration, anger and evil, for this particular part of the video i think the red flares signify the frustration.

Something that is clear throughout the video is its a mix of them standing/dancing/moving and miming to the song, from moving around as though they are just moving to the music.

Finally the video appears to end on a similar if not the same shot that it started with, but is is noticeably clearer to see, this shows that whatever they were singing or were frustrated about has been cleared up.

Monday 24 January 2011

Music Video Analysis- Telephone (Lady GaGa)

Antoher video that has been chosen is Lady Gaga - Telephone, this is a very unconventional POP music video when POP music is meant to be quite commercial when the whole video length for this particular music video is, 9 minutes and 27 seconds.
Although the full length music video is so long, for the purpose of the comparison between other blogs, i will analyse the whole thing, rather than the shortened down version.

The music video starts with a prison scene, it is supposed to follow on from a previous lady gaga video, with the sotry line being, she is arrested, for murdering her boyfriend, but Beyonce bails her out, and the kill Beyonces wife beater boyfriend and go on the run together. The music video is also very interesting as it incorporates another one of Lady Gaga's songs Papa Gangsta. The video is filmed like that of a film, which a clear narrative , with cloe ups and lots of product placements, for things such as Virgin, with the closeup of the mobile saying "Virgin Mobile".

When the music starts we get lots of close ups of her face as she is singing and the use of special effects to make a ripple, jumping effect as the song sounds like its jumping, the shots then get extended when the dance scene happens, with medium, and long shots, with close ups that pan out to ereveal the choreography and the bacing dancers, we also get still and slow motion shots of gaga, in different stances and positions that match the music, we than get more narrative, as she leaves prison. and we see the other main character "Beyonce". Before Beyonce starts singing we see lots of close ups of the faces and things in the car, this carries on to when beyonce takes her roll, apart from two medium shots that show Beyonce driving the car. After beyonce has finished her lines, we get another narrative, of them walking into a diner, and we get a split screen in thirds, the thrids are beyonce - close up, gaga - full shot and gaga - close up. There is no speech in the diner all speech is written in subtitles. During the second dance sequence there are several different close ups of Gaga, and her dancers with the same, ripple jumping effect used earlier in the video.

when we come towards the conclusion of the video and we have the final dance sequence with lots of choreography featuring both Gaga and Beyonce, there are less close ups apart from the occaisional close up of Gaga and Beyonces face, but then mainly full shots of the dancing and the back up dancers, with the occaisional cuts to the close up faces of people who have died at their hands, and the dance sequence continues. After this scene there are some shtos of the car driving away and also some shots of Gaga dancing in a skin tight leopard print catsuit infront of that car which is named "pussy wagon". interesting for a POP music video there is a video interlude of a news feed, the last we see of Beyonce and Gaga in the song, is them in big dresses with big hats, saying the words to the song, and then the song ends with Beyone and Gaga in the car driving off together. What interesting is that this was a sequal to another song that was sun and written by Gaga and at the end it reads "To be continued" which again is very strange for a POP music video which is supposed to be commercial.

Music Video Analysis- You Belong To Me (Taylor Swift)

Another video i have chosen to analyse is Taylor Swift - You Belong With Me. This is a different kind of pop song to The Saturdays and i think that shows with the video.

The music video starts with an establishing shot of two houses, which then jump cuts into shot reverse shot, repeated of the conversation that the main character is having with the boy next door. The characters are very typical teenage american movie, with the pretty nerdy girl, and the obvious, hot guy. They have a conversation through the paper to suggest that they know each other and are quite good friends. when he closes the curtain, the lead girl turns into a typical teenage girl of the 90's, dancing around her room, singing into the mirror through her hairbrush and trying on different outfits, which we see the boy looking through his window to see her "geeky" dancing and finding it amusing.

We get a jump cut into another scene, where there is a close up of her face and a book, to signify that she is abit geeky and really she enjoys reading her books, the boy from the window sits down, to clarify that indeed they do know eachother. when the girlfriend pulls up in the car its obvious juxtaposition between the girlfriend and the geeky girl, both played by singer "Taylor Swift". We see here that she really likes the boy, as when they kiss she looks away with almost a look of jealousy on her face. When we cut to another scene its also clear that they come from different walks of life, she is on the marching band squad, whereas her "enemy" is captain of the cheerleading squad, further showing how different they are. We get another cut, to another scene when we are back in the bedrooms, and the guy is all dressed ready for what looks like a school dance, and she is dressed in some casual trousers and looks to be studying, where they exchange more notes.

We get the final jump cut of the music video, when we see her entering the school dance, looking amazing, a real cinderella scenario, where the guy leaves the bad girl, and goes for the geeky but really good lookin girl, and to end it off on a happy ever after ending, by showing eachother identical notes that read "I Love You".

The video uses a large amount of close ups, and medium shots, this is to show the emotion of the painful mess that she is stuck in, it also has alot of quick shot and fast shots, which is very odd to have both in the same video.

Sunday 23 January 2011

Music Video Analysis - Missing You (The Saturdays)

I chose to analyse one of The Saturdays music ideos, because personally I am a fan of their music, but also because of the genre of music videos we are looking to create, The Saturdays fit perfectly.
The song i have chosen to analyse is The Saturdays - Missing You.


The video starts with a close up on Frankie, this is while she is singing her solo at the beginning, it carries on into the first verse which allows all the girls to be seen on there own but stick to the stereotypical modes that are carried out by girl bands. Solo for the verses to be shown on there own, and then normally in chorus' and dance sequences they are shown together.

They are all placed in different places in Spain. Frankie is in the woods, Mollie, is riding around on her bike, Una is driving a car, Vanessa is in a location with ruins and old buildings and Rochelle is down at the beach. This is throughout the first verse and parts of the second verse, while the solos are being sung.

Throughout the video there is a large amount of Product placement particularly watches, and about a third of the way through the video which has a close up of a make of watches in different colours by "ICE".

When it gets to the second verse there is a very typical girl band music video scene of a dance routine where they are choreographed to the music and perform to the song (performance based part of the song). This continues until the last verse, which is sung by Rochelle, where the scene changes to the party sequence.

This party sequence was for a different beat of the song, it shoes the band "United" together at a party, they are dancing to their own music but none of them are singing along to the song to suggest that this is a non performance part of the video.

Saturday 22 January 2011

Music Video Analysis- Rabbit Heart (Florence and The Machines)

Rabbit Heart is a single from Florence’s debut album, Lungs and reached 12th in the UK singles chart after being released on 22nd June 2009. After spending fifty weeks in the top 40 it eventually gained its number one position and has since spent thirty two weeks inside the top ten. The genre of this song is classed as indie pop, and may be along the lines of something that we would like to do.

The video is mainly narrative based with Florence singing in a field with a number of performers. A spiritual ritual appears to take place in the video, where Florence and the actors dance, food is thrown from a table to the floor and finally Florence is pushed out into a river in a floating coffin-like box in a way similar to a Biblical story. These spiritual themes relate directly back to the lyrics for instance the line ‘we raise it up, this offering, we raise it up’ as well as the song’s chorus also by the clothes that she wears, it's fairly obvious that this music video is supposed to re-create the biblical time period.
The video starts off with an extreme close up of Florence’s mouth with the rest of her face covered by a piece of cloth. The camera then pans outwards as the cloth is lifted into a medium close up. This draws the audience’s attention to the opening lyrics of the song. Tracking close ups and medium close up’s are regularly used throughout the music video of Florence making her constantly the centre of the audience’s attention. This is a generic convention of music videos because the perofrmance uses the camera to engage the audience to show that she is a star performer. Only one musical instrument from the song appears in the video. A man in a suit playing a harp appears intermittently creating a fairytale like scene fitting in with the lyrics and meaning of the song. One or two other instruments are used simply as props in the video to help the video relate to the meaning of the song. The cutting rhythm of the song is slower than most music videos, but still relatively fast. This combined with the filter used on the camera and the occasional use of the fade transition gives the music video a dated appearance, as if to suggest that the ritual happening on screen used to happen, but no longer takes place. A number of extras appeared in the video, most notably at the end where Florence is carried towards the riverbank and pushed out onto the water. The extras make the "ceremony" look like a joyous occasion as singing and dancing takes place in the background.

Rabbit Heart was one of Florence's first single, so this was an important song for her to create her public image and show to the audience who she is. The video helps to show Florence challenges the general stereotypes of female artists like her that she is not the typical female vocalist sex symbol, but as an artist and performer is passionate about writing interesting with unique videos to accompany them.

Thursday 20 January 2011

Music Industry Research

How are Music Videos made?

There are different ways in which a music video can be created. It could be of an actual recording of the artist in real life settings, animated, or even a recording of the artist/artists over an animated background. The recording of the song from the studio is put over the video.

Main Companies?

There are many different companies in the video industry. The main companies in the market are Viacom, News Corporation, Lions Gate, Time Warner, The Walt Disney Company, Sony, NBC Universal, Heron Communications, The Weinstein Company and Starz Media.

Where can you find Music Videos?

As a result of the introduction of new technology, there are various platforms in which you can view a music video. Television is one platform you could use, tuning into a music channel for example. You can watch music videos using the internet, and you can also now view music videos on modern day phones, either through pre-saved data or by accessing the internet.

What are the purpose of Music Videos?

The purpose of a music video is to promote the artists song. It can help enforce the meaning of the song on the audience if required, helping the audience understand what the song is about. It can have the purpose of simply engaging with the viewer, keeping them interested, and can also be used to make the viewer remember the song.
The business side of music videos is to make money from them. For example, they can be sold to music channels, and also are ways of advertising.

Wednesday 19 January 2011

Research Into Influential Music Directors

As a group we decided to research three different music directors, they are Spike Jonze, Michel Gondry and David Fincher. These are all very different directors and each use different media features and techniques to make their videos interesting.

Spike Jonze

Spike Jonze was born October 22ed 1969 and he is an american director and producer he is a famous for directing music videos and producing commercials and films.
With fellow producers and directors Michel Gondry and Chris Cunningham he co-founded "Directors Label" and this is a variety of DVD's from various famous music directors. Before this he was involved in different parts of the media, he was a magazine producer for "Dirt" and "Homeboy", he was also a photographer for magazines.

Spike Jonze has directed lots of music videos in his career, some of his notable work are...

Wonderboy - Tenacious D (2000)
Get Back - Ludacris (2004)
Flashing Lights - Kanye West (2008)
Weapon of Choice - Fat Boy Slim (2000)
Da Funk - Daft Punk (1997)
Ricky's Theme, Sabbotage, Sure Shot - Beastie Boys (1994)
Drop - The Pharcyde (1996)

These are just some examples of Jonze's work, as you can see he has been directing for a few years and is still at the current moment in time. These are just some examples of the music videos he has directed. Jonze has directed over 50 music videos.

Da Funk - Daft Punk (http://www.youtube.com/watch?v=gQUIBJ_jYTU)

This music video was directed 13 years ago and it is a very strange, surreal music video. The main genre of this music video is electro, as there is no singing and it has electronic instruments playing. The music video itself also has a comedic connotations embedded with it. A dog acting like a person trying to make a living in the big city. It is funny because it is unrealistic and unique for the audience to see. It keeps the audience engaged and keep watching the music video even if they do not like the song. The dog is walking around in a big city and night time, this is a signifier clubs and night life, which relate back to the actual music. I find this video interesting as it is unique and not a obvious music video to create. This is why I think that Jonze is a interesting music director as he is a unique director and likes to add something different to his music videos.

Drop - The Pharcyde (http://www.youtube.com/watch?v=co3qMdkucM0)

This music video was directed 14 years ago, and is a very different type of old school hip-hop, it is a unique video and some of the features are rarely seen in all types of music video, let alone hip-hop. Some of the video is in reverse mode and this is a good, feature to keep the audience engaged in the video as it is something not seen a lot today. The artist are singing the lyrics backwords so that it is in sync with the actual music. (Similar to "The scientist" by coldplay). Learning a song backwards is not an easy task to do. So from this you can immediately see the immense effort needed to create this music video.

Without listening to the music the genre is fairly obvious to point out as there are various signifiers and conventions, which represent the hip hop genre. . Throughout the music video there is a tracking shot of the artists, acting and rapping to the camera, this is something generally seen in hip-hop music videos. The setting also helps us decode which type of genre it is, it is a set in a urban location and evidently going to be along the hip-hop/rnb genre. So evidently Jonze put a lot of effort in directing this music video, and I think it is successful and interesting and he follows the generic conventions of the genre to keep the audience engaged



Michel Gondry
Michel Gondry (born May 8, 1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter.

Michel Gondry is probably most famous for his work with music videos but his adverts often stand out as the adverts for Levi and Smirnoff, and out of the music videos i have watched from his my favourtie has to be the Kylie minogue video "Come Into My World" what for me is the imaginative idea of the repition of lots of different kylie's all repeating the same scene over again.



Not only ddoes he do that type of media, he has also directed successful cinema movies which add to his stuatus as one of the most creative and successful directors of his generation. His brother Olivier "Twist" Gondry is also a television commercial and music video director but it is fair to say that he does not have the same recognition as Michel and Michel success is much more substantial.

Michel is noted for his inventive visual style and manipulation of mise en scène*. His career took off when he started to create the music videos for the band Oui Oui in which he drummed in, his creative mind caught the attention of rival band Bjork and that is when his directing caeer took off.
*What is used in the scene of theatre or film, to tell the story.

Some of his work includes;

Feature films
Gondry participating with The 1 Second Film art project.

- Human Nature (2001)
- Eternal Sunshine of the Spotless Mind (2004)
- The Science of Sleep (2006)

Music videos

- "Open Your Heart" - Mia Doi Todd (2010)
- "Soleil du Soir" - Dick Annegarn (2008)
- "Declare Independence" - Björk (2007) [3]
- "Dance Tonight" - Paul McCartney (2007)
- "Cellphone's Dead" - Beck (2006)
- "Anysound" - The Vines (2006)
- "King of the Game" - Cody ChesnuTT (2006)
- "Heard 'Em Say" (U.S. Version) - Kanye West (2005)
- "Come into My World" - Kylie Minogue (2002)



David Fincher

David Fincher is an American music video director and filmmaker who was born on August 28th 1962. He started making films from the age of 8 with an 8mm camera.

His first job was setting up cameras and undertaking other practical work for John Korty’s Korty Films. In 1980, he was employed by Industrial Light & Magic and worked production team for films such as Return of the Jedi and Indiana Jones and the Temple of Doom. He left Industrial Light & Magic to direct music videos and commercials.

His trademark was the use of lighting in his music videos and films. Fincher’s music videos all have an attitude and impression of their own but still preserve an assured feel that lets you know it was David Fincher’s work.

David Fincher has worked with many musicians such as:
Madonna - "Express Yourself" (1989), "Oh Father" (1989) and "Vogue" (1990)
Michael Jackson - "Who Is It?" (1992)
George Michael - "Freedom" (1990)
He has also worked with bands such as:
Aerosmith - "Janie's Got a Gun" (1989)
The Rolling Stones - "Love Is Strong" (1994)
Nine Inch Nails - "Only" (2005)

He has directed over 50 music videos in his career.

George Michael - Freedom (1990) - (http://www.youtube.com/watch?v=e9WSb5aXLfc)

David Fincher directed the video Freedom by George Michael in 1990. George Michael refused to feature in most of the video because he was trying to distance himself from Sony, which was his record label at the time. So he hired male and female supermodels to lip-sync the words. In the video, there is a shot of a man from the waist down - he walks and he scratches his boxers. His scene goes with the line, "When you shake your ass they notice fast some mistakes were built to last...”


Sony created an image for him to promote his album, “Faith” so in the video it featured the destruction of the three objects from "Faith" that had come to signify Michael's career at that point: his leather jacket (burned), jukebox (exploded) and guitar (exploded).

Tuesday 18 January 2011

Categories of a Music Video

There are three different categories of a music video. These are Performance based, narrative, and conceptual.

Performance Based- This is often seen in most music videos, this is footage of the band performing the actual song. This seen a lot in heavy metal, rock genre of songs, where the whole band all play instruments.

Narrative- This is also seen a lot in music videos, it shows a story within the music video. This is seen a lot in love songs, where you see what is happening between the love interests, it is also generally used in all types of music genres.

Conceptual- This is seen the least in music videos, but is very popular in the modern age. The conceptual category of a music video. This is not performance or narrative based, it is something different and strange to the music video. An example of this is Plain White Ts - Hey there delilah. Where lego is used to portray the music video.


Often in music videos more than one of these categories are used in a music video, Sometimes maybe even all three of them.

Sunday 16 January 2011

Analysis of CD Covers.

I have chosen to choose CD covers of artist who i appreciate to be some of my favourite but also some that we would most likely use for our music video.



Immediately what is interesting about the cover of this is that the girls are all wearing the same dresses but are different colours, which to me represents the genre "POP" very clearly, pop is describe as light, fun and colourful, which i what i think The Saturdays are trying to achieve with this CD cover. Pop music is also said to be "commercially recorded music, often oriented towards a youth market, usually consisting of relatively short and simple love songs and utilizing technological innovations to produce new variations on existing themes". this again is quite obvious, there is nothing to outlandish on the cover which is clear to appeal to the market of popular culture which is very "commercial" and tends to stick away from controversial moves. Something that is also on the cover which is on every CD cover is the name of the artist, this is usualy done in a font that is repeated which is always used for advertisement, this is so that the name of the artist cant be recognised on repitition.



Again i have used another favourite artist of mine, but from a different genre and a completely different style of cover, The cover matches the genre of music which is classified as "alternative Pop Rock" The cover which comes across to me as very dream like, she has her face sideways to the camera, which a set of leather lungs on her chest, which fits with the album name, the birds and flowers in the background further add the dream like feeling that Florence's music does show, so evidently matching with the genre "Alternative" Like i said with The Saturdays, Florence also uses the same font for her bands name on every album, single and piece of merchandise, again for advertising and to make the group more recognisable and able to be picked out.



Finally i have chosen something quite different, i have chosen a singer who is classified as "Indie, Pop/Rock" which leads little to the imagination when it comes to the cover, obviously the cover is very plain, but i think that matches the music, the songs are very stripped down and really listenable, the cover, is his name which is also the name of the album and his animated face on a plain background, showing that really he doesnt have images, and that really the indie music artists, dont play on comercial images to increase the popularity of thier music.

The Conventions Of A Music Video

These are some conventions of a music video and what you will generally find in all music videos.

1. Tells a story (Narrative)
2. Lyrics
3. Band Playing or Artist shown
4. Mise-en-scene (Reflect mood of the song)
5. Pace of editing, fits pace of song(So it all fits in time)
6. Lip synched (Authentic)
7. Star Image
8. Good lighting
9. Digital effects
10. Choreography
11. Main character singer
12. Singing into the camera
13. Cross cutting
14. Montage editing

Conventions of a hip-hop music genre.

1. Rapping lyrics
2. Urban location
3. Baggy clothes
4. Street dance choreography
5. Graffiti
6. Girls/Money/Cars/Bling/Big houses/Clubs
7. Fast paced song

Conventions of a rnb music genre.

1. Glamourised
2. Club scene

Conventions of a Indie music genre.

1. Performance based
2. Concert
3. Live perormance
4. Modern clothing
5. Fast pace song

Conventions of a Boy-band (Pop) music genre.

1. Normally narrative and performance based
2. Shots of screaming fans
3. Dance routine
4. Slow to medium pace song
5. Lots of shots of the band

Conventions of a heavey metal music genre.

1. Dark clothing
2. Dim lighting
3. Performance based
4. Mosh pits
5. Concerts
6. Screaming Rockers
7. Head banging

Conventions of a love song genre.

1. Love interest
2. Narrative
3. Slow pace song
4. Signifiers of love (i.e the colour red)
5. Inoccent theme

Saturday 15 January 2011

Music Video

Luke-
I am very excited that we have the opportunity to start a project like this; there are various aspects of music videos that appeal to me and makes me enthusiastic to begin the product. I feel that this is a great opportunity for me to be very creative and as I am working with a group of people that have a different taste to music than I do, so we can each put our ideas together and hopefully come up with something brilliant, also I can develop my knowledge of different music and learn a lot about different music genres. In this project I hope to develop a further understanding of media we use today in the modern era, also I hope to develop all my media skills such a storyboard planning, camera work and I will be looking forward to be learning how to edit. I am confident that me and my team mates will create a fantastic and professional music video.

Some examples of music videos I like are "The Scientist" by Coldplay. The reason for this is that the product is quite easy to set up, i.e. costumes and mise-en-scene. But it is just really creative by the fact it is backwards, the song works with the pace of the music video, and I just think it is great video. I also like "JCB Song" by Nizlopi, this is a completely different music video to "The scientist", this song is based on animation and I like the music video as it is very creative and rather humorous with all the different connotations imbedded within it.


Grant-
I am looking forward to the A2 coursework that we have been assigned as I do feel it's a step forward from AS and actually were enhancing the skills we picked up from AS. Something I am looking forward to doing is maybe increasing my knowledge and skill in the editing suite, during AS we had a stronger editor in the group, and I took over the role of planning and producing. Although having been assigned new groups, I think that our group will be successful, by having the range of different skills that are brought to the group and also our music tastes although varied to come together in some parts so I think we have a good starting point to make a creative music video.

My music tastes although very diverse, in me liking many different artists, from different genres, I suppose the main interest I have is in Pop. The Saturdays music Video "UP" and "Just Can't Get Enough" are good music videos in my opinion, they incorporate many of the needed conventions, Choreography, narrative and special effects, I think those components go well with the light pop songs, I also like Florence and the Machines "Dog Days" and many of Lady GaGa's music videos, I think I like these because they blow out any imaginative idea's that people have tried to show, I think that Lady GAGA has a creative mind when producing music videos and could rightfully so be compared to the people who have created amazing music videos in the past, E.g. Michael Jackson and Madonna.


Stuart-
I believe that my AS production went quite well because we were organised and planned most of the objectives before we attempted to do them. I think being assigned to new groups would benefit us as individuals because we would get to know each other better and we will have different ideas because of the variety of music genres. The skills that I would like to improve on are possibly editing as in my AS opening sequence it was the first time I learnt to edit.

My music tastes have developed dramatically over the last five or six years starting from cheesy pop music like S Club 7 and Busted and now to much more urban music like R&B and pop.

Some of my favourite music videos in my genre of music include Telephone – Lady Gaga ft Beyonce which has a good narrative and performance, the reason why I enjoyed the video so much is because the dance routine is really good. Also the music video Thriller by Michael Jackson is really iconic because of the theme of the video. I believe these music videos are effective and are simple to re-create if you are organised and have a plan to follow.

Luke M-
I am looking forward to the opportunity of making a music video, having progressed from my AS Media course. My AS production was in my opinion a success, however I am aware that one of my problems was time management, which I aim to improve on. I am looking forward to filming and editing shots, and also trying to make a relevant video for our chosen song.

I listen to a variety of music genres, including Rap, Grime, Drum 'n' bass and Dubstep. I like these types of music as I can both relax to them but also be lively as well, all depending on what I'm doing.

A music video I think is good is Tinie Temper - Pass Out. This is because I remember the inclusion of his flashing glasses, which was different and interesting. Therefore I believe that using effective and unusual props in a music video is a effective way of making it appealing to the audience.

The Team

This media production consists of Luke, Grant, Stuart and Luke M and together we are group 2. Each of us have a different variety of interests and different tastes in music but we feel we can come together and create an amazing music video!

Luke-
My name is Luke and I am very excited to be creating a music video this year, I feel in my As media production, I feel my production was very successful but I feel I could have worked a lot harder to improve it and make it even more successful. I gained a lot of media skills last year in creating my production, for example. I learnt to use a camera very well and I am able to portray a variety of shots, and the planning storyboards was one of my strengths. The skills that I want to improve is the editing aspect of media, last year I never had a chance to edit where my other team members were interested in the editing aspect of media. The genre of music that I most enjoy is pop/rnb because it is fun, and the mood is generally positive and that is the type of music that I am interested in.

Grant-
My name is Grant, and i am really optimistic and excited to have progressed onto the A2 course where we get the opportunity to make our own music videos, because something I and actually most teengers feel really passionate about is Music. Although i think my AS coursework went well, it had a rough start with groups changing and arguing, but eventually i got into the right group and made a what we feel was a really good piece of work. I hope to achieve some more skills and maybe abit more of an input into the post production side of it, as in AS i was very much into pre production and planning.


Stuart-
My name is Stuart and I am pleased that this year we are going to make a music video which I sense that not many people have a chance to do in their lives so it will be a great opportunity to do. Last year I believe that our production was excellent because we all learnt a lot of stuff about media as a whole rather than the specific things. I would like to develop my editing skills because it isn’t just about the filming, the editing process has a great effect on the video for example you can’t film in slow motion so it would be good to edit the pace of the shots. I enjoy the genres Pop and Rock because they are contrasting types of music because Pop is usually fun where Rock is generally more meaningful but loud.

Luke-
My name is Luke Matthews and I am looking forward to producing a music video this year for my A2 Media production. My production of a music magazine last year was successful, and as a result of it I learnt a variety of skills and gathered knowledge on how to make a good media production. For example, in order to represent my artist to the audience in the way I want, I now consider what props are used in the shot, and the scenario of the photo-shoot. However I believe that I could have managed my time more efficiently. This production, I am aiming to produce a video which is entertaining for the audience to watch, and I'm looking forward to filming and editing shots.