In our music video the shooting schedule has been difficult to figure out, as we have limited access to Hannah and when we all have free lessons.
Today (14th February) we made our first attempt to film the opening and other scenes for the music video for Florence and the Machines Dog Days,
We used a Drama studio, with lighting effects and a white background, we also used to fog machine to add an effect to the room and camera. We placed the lead singer in front of the white background wearing a white dress to signify her purity, when in reality she is pregnant and she is a teenager.
We managed to to film most of the first bit in good order, but it was quite hard to find a decent camera shot to match the lyrics but we found some shots, and effects, after which we returned to the MAC room to edit the footage that was filmed.
Today (18th September) Today we filmed our stock animation. We used toys and ear buds as drums and tried simulating the toys hitting the drums. We used the green screen in order to pull this animation off, We did this by taking pictures frame by frame and putting it together as a sequence. This we feel was very effective and will be included in our music video.
Today (20th February)
We have filmed flashbacks scenes this is to give the audience a sense of Hannah's past and how everything falling apart for her. We filmed her falling out with her teacher, her boyfriend and parents. The scene with Hannah falling out with her teacher is a conversation between her and a teacher, and basically Hannah is getting told off and gets a piece of paper with a fail grade on. She scrunches the paper up, this could be seen as a representation of her life being screwed up.
The next scene is Hannah falling out with her parents, and her boyfriend, This again signifies to the audience that the audience that her life is falling apart and the audience doesn't know why.
Today (28th February)
Today, we didn't film a lot of footage, but we filmed some background footage to put into our video. Also we filmed some more shots of Hannah on the white screen, singing. We did this to fill in some of the blanks in our music video.
Today (04th March)
Today we made some serious progress in the filming of our music video, we filmed some of the blanks in our music video, this being the pregnant scenes, and we filmed some more performance based shots of Hannah in front of the white screen. This we feel as a group went very well, as we have filmed about 90% of our footage now and we have a lot of extra footage, and maybe we can incorporate some of it in the rest of our video.
Today ( 12th March)
This is the last filming session today, as we have now filmed all the footage in our video. It was snowing today, so we thought as a group we would take advantage of this and film some various shots in the snow, this is also to signify to the audience, the time that has gone, now we have finished all our filming and we are going to edit and write our final evaluation.
Tuesday 22 February 2011
Tuesday 15 February 2011
Storyboards
These are our storyboards, they are not necessarily in detail, but they show a general overview of the the sequence of our media video.
Thursday 10 February 2011
Equipment List and People Involved and Props List
This is a list of all equipment that we will need to use in order to create our music video.
Camera x2
Green Screen
Tripod
Car ( Move to different location)
Track
Dolly
Money
Lyrics
Storyboards
Shooting Schedule
In our music video, we have decided not to use in particular many people. The main character will be Hannah Smith and she will be in the majority of our music video, and the reason why we chose her is because she is very photogenic and looks right for the part in our music video.
Props List
Pregnancy Bump
Toys
Mcdonalds Happy Meal Toys
Stuffed Animals
Make Up
White Costume
Camera x2
Green Screen
Tripod
Car ( Move to different location)
Track
Dolly
Money
Lyrics
Storyboards
Shooting Schedule
In our music video, we have decided not to use in particular many people. The main character will be Hannah Smith and she will be in the majority of our music video, and the reason why we chose her is because she is very photogenic and looks right for the part in our music video.
Props List
Pregnancy Bump
Toys
Mcdonalds Happy Meal Toys
Stuffed Animals
Make Up
White Costume
Tuesday 8 February 2011
Media Theory Around Music Videos- Andrew Goodwin's Key Features
In decoding and analysing a music video, there are various conventions, genre signifiers and other different features that makes a music video successful. Andrew Goodwin suggests that there are six different key features or rules even, that are rarely broken for a music video to achieve success.
The first key feature is that they have genre characteristics/signifiers, and by this I mean what the audience would expect to find in a specific genre. For example in a love song, you would expect to find a narrative of a relationship, or if it was heavey metal you would expect it to be performanced based and in a concert. The second key feature is that the lyrics have a relationship with the visuals, this means that what is being sung corresponds to what is being shown in the music video. An example of this would be the song "The worlds greatest" by R Kelly, lyrics from the song are "I'm that little bit of hope when my backs against the ropes", the music video is set in a boxing ring, and that consists of ropes and boxers being pushed up against the ropes is something you would see in a match and as you can see there is a relationship between the lyrics and the visuals. Similar to the second key feature, Goodwin suggests the music itself has a relationship with the visuals. So for example if the music was in a major key and sounded positive and happy, you would expect to see bright colours, sunshine, all general signifiers off happiness.
The main purpose of music videos is for record/label companies to promote their artist, the fourth feature is creating a visual style. Generally there will be a lot of close up shots of the band/artist, this gives the audience a closer view of who they are listening to and a better feel for what their opinion is of the artist. The artists will try and develop a motif for example, Westlife always wear suits and this suggests what type of performers they are. Similar to this, the fifth key feature is voyeuristic images, this is a way for the artist to stand out from the crowd and be unique. For example, Lady GaGa, as most of her music videos are very bizzarre but she is well remembered by the audience and is very popular as she is very unique in what she does. The last key feature that Goodwin describes is the intertextual reference, this could be done from different sources of media, such as films, tv programmes etc. An example of this would be "Love Story" by Taylor Swift, where the main narrative is based on Romeo and Juliet the play.
The first key feature is that they have genre characteristics/signifiers, and by this I mean what the audience would expect to find in a specific genre. For example in a love song, you would expect to find a narrative of a relationship, or if it was heavey metal you would expect it to be performanced based and in a concert. The second key feature is that the lyrics have a relationship with the visuals, this means that what is being sung corresponds to what is being shown in the music video. An example of this would be the song "The worlds greatest" by R Kelly, lyrics from the song are "I'm that little bit of hope when my backs against the ropes", the music video is set in a boxing ring, and that consists of ropes and boxers being pushed up against the ropes is something you would see in a match and as you can see there is a relationship between the lyrics and the visuals. Similar to the second key feature, Goodwin suggests the music itself has a relationship with the visuals. So for example if the music was in a major key and sounded positive and happy, you would expect to see bright colours, sunshine, all general signifiers off happiness.
The main purpose of music videos is for record/label companies to promote their artist, the fourth feature is creating a visual style. Generally there will be a lot of close up shots of the band/artist, this gives the audience a closer view of who they are listening to and a better feel for what their opinion is of the artist. The artists will try and develop a motif for example, Westlife always wear suits and this suggests what type of performers they are. Similar to this, the fifth key feature is voyeuristic images, this is a way for the artist to stand out from the crowd and be unique. For example, Lady GaGa, as most of her music videos are very bizzarre but she is well remembered by the audience and is very popular as she is very unique in what she does. The last key feature that Goodwin describes is the intertextual reference, this could be done from different sources of media, such as films, tv programmes etc. An example of this would be "Love Story" by Taylor Swift, where the main narrative is based on Romeo and Juliet the play.
Target Audience
The target audience is a very important aspect to think about when creating a music video. When creating a music video you have to think about who your target audience is and whether you think your music video will engage the target audience.
I think that the target audience of our music video, is quite easy to classify. Generally we feel that our target audience would predominately be teenagers for various reasons.
Age- Our music video will relate a lot to teenage issues in the modern society of today. 14-24 Would be the predominate age audience we would be hoping to engage. As pregnancy and being lost and confused is seen a common theme in this age audience.
Gender- We feel the predominate gender would be female, as pregnancy can be seen to dominate a female mentality more than it would a males. The worrying of enduring pregnancy and the effects that has rather than just the act of "getting pregnant". We feel females would be more engaged than males because women can relate and identify themselves with the music video. (Uses of gratification theory)
Occupation- We feel that the occupation that our target audience would be predominately students as the theme is teenage pregnancy and finding your place in the world, and these are issues teenagers have to go through and this age range are still generally students in 6th form or university. Also the target audience could be pregnant females or females as it would interest them. However due to the artist we have decided to use, her song target audience would be studetns and young adults, based on lyrics and performance, so we might corss over into the mid 20's age range, due to the song itself.
We feel that the target audience would be close to the bottom of the social demographic ladder as it's about teenagers being pregnant and they don't have a lot of money and support so this relates to the target audience.
I think that the target audience of our music video, is quite easy to classify. Generally we feel that our target audience would predominately be teenagers for various reasons.
Age- Our music video will relate a lot to teenage issues in the modern society of today. 14-24 Would be the predominate age audience we would be hoping to engage. As pregnancy and being lost and confused is seen a common theme in this age audience.
Gender- We feel the predominate gender would be female, as pregnancy can be seen to dominate a female mentality more than it would a males. The worrying of enduring pregnancy and the effects that has rather than just the act of "getting pregnant". We feel females would be more engaged than males because women can relate and identify themselves with the music video. (Uses of gratification theory)
Occupation- We feel that the occupation that our target audience would be predominately students as the theme is teenage pregnancy and finding your place in the world, and these are issues teenagers have to go through and this age range are still generally students in 6th form or university. Also the target audience could be pregnant females or females as it would interest them. However due to the artist we have decided to use, her song target audience would be studetns and young adults, based on lyrics and performance, so we might corss over into the mid 20's age range, due to the song itself.
We feel that the target audience would be close to the bottom of the social demographic ladder as it's about teenagers being pregnant and they don't have a lot of money and support so this relates to the target audience.
Monday 7 February 2011
Media Theory Around Music Videos- Stuart Hall
Stuart Hall developed a theory of encoding and decoding. He argued that there were two processes used in order to get a message accross to the audience. Encoding is the process of the media putting messages into the media text for example a music video. Decoding is the process of the audience understanding and forming a meaning from the text. There are three different ways to form this type of meaning.
Oppositional Reading- This is when the audience disagree or reject the media text completely.
Negotiated Reading- The audience accepts the media text given but not in the way that it is shown.
Dominent/Preferred Reading- This is the message the media want us to have of a media text.
Oppositional Reading- This is when the audience disagree or reject the media text completely.
Negotiated Reading- The audience accepts the media text given but not in the way that it is shown.
Dominent/Preferred Reading- This is the message the media want us to have of a media text.
Sunday 6 February 2011
Intertextuality
The basic and general definition of intertextuality is gaining ideas from other media texts and using the foundations of those ideas within your own text. An example of this would be trying to re-create a famous movie scene in a music video. There is a reason why intertextuality may be used by different music video directors. Various directors are film school graduates so they use cinema as a starting point to help direct. There are different types of visual referencing often used in music videos, such as fashion, cinema and photography.
Madonna's "Material Girl" is a prime example of intertextuality, she uses a scene from the film "Gentlemen prefer blondes" and in her music video she tries to recreate a similar scenario. Not only movies are used, television is also a point of referece too. An example of this would be the Beastie Boys spoof cop show title sequences for sabbotage.
Video game intertextuality is becoming a way to attract the younger target audience as video games are very popular in today's modern era. An example of video game intertextuality is the Red Hot Chilli Peppers' "Californication". Personally this is one of my favourite music videos, as I find it very interesting and it was one of the first music videos to reference video games.
Madonna's "Material Girl" is a prime example of intertextuality, she uses a scene from the film "Gentlemen prefer blondes" and in her music video she tries to recreate a similar scenario. Not only movies are used, television is also a point of referece too. An example of this would be the Beastie Boys spoof cop show title sequences for sabbotage.
Video game intertextuality is becoming a way to attract the younger target audience as video games are very popular in today's modern era. An example of video game intertextuality is the Red Hot Chilli Peppers' "Californication". Personally this is one of my favourite music videos, as I find it very interesting and it was one of the first music videos to reference video games.
Saturday 5 February 2011
Permission Request to Island Records
When deciding our music video, we also had to take into account that we had to contact the record label of our selected song.
We sent an email requesting permission to use Florence and the Machines Dog Days music as the track for our music video, we never recieved a reply but we have made an attempt to contact the record company.
We sent an email requesting permission to use Florence and the Machines Dog Days music as the track for our music video, we never recieved a reply but we have made an attempt to contact the record company.
Friday 4 February 2011
Lyrics- Dog Days: Florence and the Machines
happiness, hit her like a train on a track (Close up, Green Screen)
Coming towards her, stuck still no turning back (Close up, Green Screen)
She hid around corners and she hid under beds (Close up, Green Screen)
She killed it with kisses and from it she fled (Medium shot, Green Screen)
With every bubble she sank with a drink (Medium shot, Green Screen)
and washed it away down the kitchen sink (Canteen, behind Hannah)
The dog days are over (Purple floor, close up)
The dog days are done (Purple floor, close up)
The horses are coming so you better run (Snow Spin
Run fast for your mother run fast for your father (Field run)
Run for your children and your sisters and brothers (canteen, sit)
Leave all your love and your loving behind you (field run)
Can’t carry it with you if you want to survive (field run)
The dog days are over (corridor)
the dog days are done (snow sing)
Can’t you hear the horses (teacher shouting, field run)
Cuz here they come (leave room)
And I never wanted anything from you (walk along corridor/field pan)
Except everything you had (walk along corridor/field pan)
and what was left after that too. oh. (green screen, looking back at life)
Happiness it hurt like a bullet in the mind (boyfriend break up)
Struck from a great height (green screen, boyfriend break up)
by someone who should know better than that (green screen, boyfriend break up)
The dog days are over (green screen, boyfriend break up)
The dog days are gone (pills)
can you hear the horses (pills)
Cuz here they come (pills)
Run fast for your mother and fast for your father (singing, snow background)
Run for your children for your sisters and brothers (field pan, sickness)
Leave all your love and your loving behind you (field pan, sickness)
Can’t carry it with you if you want to survive (field pan, sickness)
The dog days are over (field pan, sickness)
The dog days are gone (field pan, sickness)
Can you hear the horses because here they come (go in room to see baby bump, singing)
The dog days are over (singing in mirror)
The dog days are gone (singing in mirror)
Can you hear the horses because here they come (singing, snow background and final bump shot)
Coming towards her, stuck still no turning back (Close up, Green Screen)
She hid around corners and she hid under beds (Close up, Green Screen)
She killed it with kisses and from it she fled (Medium shot, Green Screen)
With every bubble she sank with a drink (Medium shot, Green Screen)
and washed it away down the kitchen sink (Canteen, behind Hannah)
The dog days are over (Purple floor, close up)
The dog days are done (Purple floor, close up)
The horses are coming so you better run (Snow Spin
Run fast for your mother run fast for your father (Field run)
Run for your children and your sisters and brothers (canteen, sit)
Leave all your love and your loving behind you (field run)
Can’t carry it with you if you want to survive (field run)
The dog days are over (corridor)
the dog days are done (snow sing)
Can’t you hear the horses (teacher shouting, field run)
Cuz here they come (leave room)
And I never wanted anything from you (walk along corridor/field pan)
Except everything you had (walk along corridor/field pan)
and what was left after that too. oh. (green screen, looking back at life)
Happiness it hurt like a bullet in the mind (boyfriend break up)
Struck from a great height (green screen, boyfriend break up)
by someone who should know better than that (green screen, boyfriend break up)
The dog days are over (green screen, boyfriend break up)
The dog days are gone (pills)
can you hear the horses (pills)
Cuz here they come (pills)
Run fast for your mother and fast for your father (singing, snow background)
Run for your children for your sisters and brothers (field pan, sickness)
Leave all your love and your loving behind you (field pan, sickness)
Can’t carry it with you if you want to survive (field pan, sickness)
The dog days are over (field pan, sickness)
The dog days are gone (field pan, sickness)
Can you hear the horses because here they come (go in room to see baby bump, singing)
The dog days are over (singing in mirror)
The dog days are gone (singing in mirror)
Can you hear the horses because here they come (singing, snow background and final bump shot)
Wednesday 2 February 2011
Florence and the Machine Second Music Video
Florence re-released the song dog days in 2010 after it original release date in 2008, when she did this she made a new music video
Florence and the Machine: Original music video
this is the original music video that was made for the song "Dog Days are Over"
Tuesday 1 February 2011
The Song Idea
We have all had a discussion about the general theme in our music video. We all come to agreement that "Dog Days are over" can mean that the bad days are over, so we think that a good idea was to use the theme of teen pregnancy as this is a issue in modern society. Our idea is all performance based, narrative based and conceptual. The performance based is going to be used on the white screen, this is to show emotion. Our narrative is going to be a variety of different things, i.e argument with parents and being lonely and a outcast. The conceptual part of the music video is the stock animation of toys. This is to signify to the audience that perhaps she is crazy, however she is pregnant and toys are related to children or in other words pregnancy.
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