Final Evaluation

How our music video utilises forms and conventions of the medium and the genre

The song we chose to do was "Dog Days are Over" by Florence and the Machines. The genre of this song was a pop song. Before we decided on this genre and song, we observed various different types of music videos within different genres. And we decided as a group that we would be most comfortable doing a pop genre music video. Good examples of pop videos that we looked at were, "All Time Low"- The Wanted, "You Belong To Me"- Taylor Swift, "Missing You"- The Saturdays. This research allowed us as a group to identify the general conventions within a pop music video. We learnt that Pop music videos have a bit of everything. Most are performance based and narrative based, where the lyric to visual relationship is strong. But then there are a few conceptial pop music videos. Main culprit for these videos would be somebody like Lady GaGa. From this research it gave us a further understanding of what we can do as a group to enhance our own music video and make it look professional and realistic.

Our music video "Dog Days Are Over" we feel that it is a modern day music video, as we tried to capture and integrate typical issues in today's modern society (Our issue being teenage pregnancy).



Some conventions we have used is the combination of color visuals. We have used black and white to signify to the audience that there flashback scenes in the music video, as these are used a lot on music videos now, we decided to use these scenes to tell the narrative section of our music video. Then the other mixture of color has been used for the performance section, as it makes the footage looks visually interesting and also adds more understanding to the music video as it separates the narrative and performance. This follows the general conventions of a music video because it includes a mixture of color visuals to create interesting visuals. The black and white flashback scenes suggests to the audience that her life is falling apart and also the lyrics "Dog Days Are Over" can be decoded by the audience meaning that the bad times are over. So these lyrics aid the visuals to connote to the audience that her life turning bad.


There are various other conventions of a music video we have used, such as the main character being the singer, this song is a solo sung by a female, and our music video follows this convention as she is going through her life and not through the eyes of somebody else, this makes the relationship of the music video to the audience more personal and more realistic, as the music video is all about her. Another convention we have used is authentic lip-synching, this is seen 95% of the time in music videos, this makes the music video look more authentic and professional and then you can also see the emotion that the performer gives to the audience from singing. We feel the mise-en-scene we have used reflects the mood of the music as most of the costuming we use are bright colors, this is to signify to the audience, that she is a pure, young sweetheart and doesn't give the impression that she is a rebellious character. Linking back to before we have used the lots of cross cutting and montage editing to tell the story and let the audience know in a couple of minutes the whole story of what is happening. We also feel the editing fits the pace of our song, we used a variety of length shots to fit the song, because the tempo of this song changes a lot of the time. Our video is a pop genre, and to an certain extent there is no structure to what we can include in a pop video. Where as a hip hop video you would expect a urban background, rapping lyrics etc. Where as in our music video, it gave us an opportunity to experiment with a lot of the different things, one of the conceptual scenes we have used, is the stock motion animation from the toys, and the green screen in which we have used. This gave us an opportunity also to experiment with a lot of different camera shots such as the pan shots, long shots, low angles, high angles etc. This made our music video more interesting by not repeating the same variety of camera shots.



Andrew Goodwin suggested six points in which shows conventions of music videos. The first point is the music video demonstrates the genre characteristics, we feel we have captured this, by using a performance and narrative sections in the music video. The second point suggests that there is a relationship between lyrics and visuals again linking back to earlier, "Dog Days Are Over" suggesting that bad times are over, and obviously the end shot of our music video is that she is pregnant and good times are ahead, so there is a lyric and visual relationship. The third point is similar to the second, that the music itself relates the visuals, We feel our music does, as we follow the pace of the song with the editing, and also the music is in a minor key, and we feel that our video reflects the sad mood. The fourth point of Goodwin's theory is that we meet the demands of the record label, we have done this by promoting the artist, by making her look stunning, using lots of close ups and make her look authentic and professional, which appeals to the audience. The fifth feature is that we have intertextual reference, I feel we have included some of this aspect, as the film "Juno" inspired us to create a video which brings up the topic of teenage pregnancy. The last point is that our artist as a voyeuristic image and I feel we have captured this by, giving our artists a variety of costumes, which look sometimes odd and sometimes normal, but we feel this makes her unique and stand out from the crowd. The other conventions that we have used, is using lots and lots of close ups of our star in order to show off our pop star and make her look appealing to the audience. Also singing directly to the camera, this is so that the music video looks legitimate to the audience.

How our music video utilizes forms and conventions of the medium and genre. on Prezi

How We Used Media Technologies In Research, Construction, Planning And The Evaluation Stages

We used a different varieties of media technology in the creation and the progression of our media product. Some of the technologies that we used were the internet, final cut express, adobe photoshop, Microsoft publisher, and the sony handheld cameras.



The internet was probably the media technology that we used the most and was probably the most significant and vital as this was the primary source of research for us as a group, and gave us critical ideas in order for us to move further with our project. The research we had to do was to look into other music video directors, and utilizing their ideas and trying to imbed them into our music video. Also we used youtube.com to study and research other music videos similar to our genre, to help us note the general conventions which are used. Also we used the codes and imbedded them onto our blog, to help us further analyze these music videos.

The programs in which we used the most to create our ancillary texts and our digital advertisement pack, was Microsoft publisher and Adobe photoshop. To create the template and draft we used publisher because we knew how to utilize the software and make them to the best of our ability, then we used Adobe photoshop to brush up the products and make it look professional.

The main piece of editing software we used was Final Cut Express, this was a vital piece of software in order to put our music video together. It gave us a variety of tools and editing techniques in which we can use, such as cross dissolves, green screen, stock motion animation. Stock motion animation are still images combined to look like a video sequence and using this software helped make our music video look professional. We also used color corrector and black and white images, this made our music video look more professional. Final Cut Express we feel was a great piece of software and helped us greatly.

When it came to filming our music video, we used sony handheld cameras, the reason why we used these as they were high quality resolution cameras and they were easily accessible and very easy to carry around. We used a tripod in order to help us film our video. This aided the camera to look steady and aid in the resting of camera shots, making the music video look more professional. Also the digital camera allows instant playback for us to check as a group the footage, this is so that we can decided on the spot what we need to re-film.

And the last piece of media technology that we used was blogger.com, this was important as we needed this website in order to upload our media evidence, research and work. Blogger was also a good research tool, as it gave us the opportunity to analyze other peoples work.

How Effective Is The Combination Of Your Main Product And Ancillary Texts

To create our Digipak cover and adverts we used a variety of different software in order to do it, we used Microsoft publisher at first and then we edited and finished it up using Adobe Photoshop. The reason why we did this is that none of us had real experience using Photoshop, so we created the basics using the publisher software and once we had done this, we used the photoshop elements and features in order to make our ancillary texts look professional.

Our Digipak title is called "The Beginning", the reason why we called it this is because it signifies to the audience that she is a new act and performer in the music industry. And we also feel that this title relates to the image of the pop star on the Digipak, it is a high contrast picture, with lots of bright lighting. I feel the bright lighting signifies that a new beginning, an obvious example of this case scenario, would be the image of heaven. Also the facial expression of our pop star is that she looks really focused, and this could be decoded by the audience, that she is ready to break free into the music industry and become a star. As a group we stumbled across this idea, we took a lot of different photos of Hannah to see what would look good on a Digipak covers that are being sold in shops.

Our advert uses a variety of different features to try and catch the audiences attention and persuading them to buy the album, we have used the ideas of tour dates, this is a great advertising opportunity to try and persuade people to come and watch our pop star. We also used screenshots of the music video on the advert to signify to the audience which style of genre we are, and to show that our music video looks professional and an idea of what it is about.

We feel our Digipak design and advert meets the style of our genre, which is pop and we feel this is done in various ways. Our cover and advert look very positive and happy, which is the general convention of the pop genre, as pop is intended to target the majority of a young audience and they would expect to see positive images. We have shown this positive image in our ancillary texts in various ways, for example, the clothes in which our pop star is wearing they are white and bright, which is related to light and happiness. Also we have given Hannah an urban image on the back of the CD cover, which is a modern stereotypical image of a teen pop star in the modern society of today, an example of a type of pop star today would be "Pixie Lott".
Our advert would be placed in a magazine like "Smash Hits", which is a pop magazine which is targeted for the younger audience, and this would be a perfect magazine for us to advertise.

In our products we have emphasized the high contrast and white light, this we feel is reflected in the lyrics and our music video, from going to a bad place to somewhere happy an positive.

We have tried to appeal to the audience according to the "Uses of Gratification Theory". We offer the gratification identity because this is a general typical scenario of modern society, teenage pregnancy, so this is something that some of the audience can relate to . And maybe some people can learn from and maybe get advise on if ever in the situation. So our music video educates the audience.


How audience feedback has helped up improve our final media production?

In order to improve our media production we had to obtain various audience feedback in order for us to know as group what improvements and adjustments can be made. We used questionnaires and basic focus groups to find out what our intended audiences preferred genre of music. Then once we had finished our music video we created another focus group to get final feedback on our product.

For our original audience research as said previously we said, we used questionnaires, from this we asked what the preferred type of genre of music is for our intended age group, and what conventions they would expect to see. From feedback we found out that the preferred genre of music is pop and indie. We was pleased when we found this out as pop music is the genre we chose. We also found out that the audience doesn't really have a specific preference for what type of music video it is (i.e narrative, conceptual and performance based). So we tried to implement all three of these into our music video and tried to make our music video as interesting as possible by using a variety of shots, fast paced editing and all of Andrew Goodwin's media theory of the six key music video features.

We also obtained more feedback after we made a first draft rough cut of our music video, and this is just to basically learn about the strengths and weaknesses of our product and what are the main points to consider when improving our video, and they were that the story line didn't necessarily make perfect sense. So our main objective was making it clearer for the audience. Also to improve basic things like lip-synching and some basic continuity editing needed to be addressed. Also from this feedback it enabled us to realize what scenes needed to be taken out of our final product.

After we completed our final music video we created another focus group and asked them a series of questions about our music video.

The way in which we done our audience research about our music video, is by filming a focus group.
And We asked them a series of questions, which are as follows:



1. Did you like our music video and why?, also did you understand the story line and the moral behind it?

http://cbsca2mediagroup2.blogspot.com/2010/12/final-evaluation-part-1.html

2. Did you think our music video had a conventional story line?

http://cbsca2mediagroup2.blogspot.com/2010/12/final-evaluation-part-2.html

3. What did you think of the editing in our music video?

http://cbsca2mediagroup2.blogspot.com/2010/12/final-evaluation-part-3.html

4. What improvements can be made in our music video and did you generally like it, also what did you think of our the editing?

http://cbsca2mediagroup2.blogspot.com/2010/12/final-evaluation-part-4.html

In general the audience feedback has been influential in the process of our music video.


This Prezi document shows a general summary of the key points made within our evaluation

Summary Of Evaluation on Prezi

Audience Feedback, Question Four

The final part to our media focus group.


4. What improvements can be made in our music video and did you generally like it, also what did you think of our the editing?

Audience Feedback, Question Three

The 3rd part to our music video focus group.


3. What did you think of the editing in our music video?

Audience Feedback, Question Two

This is the second question to our media focus group


2. Did you think our music video had a conventional story line?

Audience Feedback, Question One

This is the first part of our second focus group, where the group of media students describe their thoughts on our music

1. Did you like our music video and why?, also did you understand the story line and the moral behind it?




video.

Final Ancillary Texts: DigiPack and Magazine Advert

DigiPack Front




DigiPack Back




Magazine Advert

Ancillary Text; DigiPak Design Draft

This is our first draft of the Digipak design. As you can see we have used photos of Hannah on the front cover and on the back cover to promote the album. The software we used to create this was Microsoft Publisher.

This is a draft drawings of our front cover and back of the Digipack, these are some of the ideas in which we are trying to incorporate in our Digipak.






This is our first draft of the front cover of our Digipak, as you can see it is generally very plain, but we feel that it works well. We used a close up of Hannah as she is very photogenic and promotes the album in a positive way .



This is the first draft of the back of our Digipak, as you can see we have used a urban image of Hannah standing against the wall, the reason why we have used this as it signifies to the audience that she is a young artist, which might apeal to the younger audience. We have used graffiti style writing of the songs, because it fits in with the brick wall in the background, this may also symbolize that our artist is a bit rebellious in some ways. We will get feedback shortly and continue to create our Digipak.

Final Music Video Directors Commentary

This is directors commentary in our music video.

Final Music Video

This is our final music video.

Locations List

During the filming of our music video, we had to use various locations in order to add variety to our video.

The Locations we used are a school environment, we used this to film some of the flashback scenes in our video.


We used a field to suggest to the audience that Hannah is confused.



We also used her house, to show some of the arguments between her boyfriend.



And lastly we used a clinic, to show where Hannah is pregnant.

Construction of Mise-en-scene

In the first and last shot we are going to have Hannah in front of a white screen. She is going to wear a white t-shirt so that she blends in with the background. This represents her as being pure. This will contrast with her bright ginger hair which signifies that she is different and stands out in her own way.

During another part of the video she is walking down streets with the green screen background. She is going to be wearing different clothes to the stereotypical lower class pregnant teenager that she would be stereotyped as. This will make it harder for the audience to recognize she is pregnant until the end of the video. She will wear middle class clothes to suggest that she does well in school, has a good set of friends and has had a good upbringing. In this shot her clothes will be bright, colourful and happy which will signify that she is on her way to happiness.
In the shots where she is arguing with her parents, boyfriend or friends and at other parts of the video which are different from the green-screen shot, Hannah will be wearing different sets of clothes to connote her feelings. As she will be upset her clothes will be duller than the other shots, making her appear a bit run-down. The scenes will be dark and we might put a blue/green hue to show that the feeling is cold.

Shooting Schedule

In our music video the shooting schedule has been difficult to figure out, as we have limited access to Hannah and when we all have free lessons.

Today (14th February) we made our first attempt to film the opening and other scenes for the music video for Florence and the Machines Dog Days,

We used a Drama studio, with lighting effects and a white background, we also used to fog machine to add an effect to the room and camera. We placed the lead singer in front of the white background wearing a white dress to signify her purity, when in reality she is pregnant and she is a teenager.

We managed to to film most of the first bit in good order, but it was quite hard to find a decent camera shot to match the lyrics but we found some shots, and effects, after which we returned to the MAC room to edit the footage that was filmed.


Today (18th September) Today we filmed our stock animation. We used toys and ear buds as drums and tried simulating the toys hitting the drums. We used the green screen in order to pull this animation off, We did this by taking pictures frame by frame and putting it together as a sequence. This we feel was very effective and will be included in our music video.

Today (20th February)
We have filmed flashbacks scenes this is to give the audience a sense of Hannah's past and how everything falling apart for her. We filmed her falling out with her teacher, her boyfriend and parents. The scene with Hannah falling out with her teacher is a conversation between her and a teacher, and basically Hannah is getting told off and gets a piece of paper with a fail grade on. She scrunches the paper up, this could be seen as a representation of her life being screwed up.

The next scene is Hannah falling out with her parents, and her boyfriend, This again signifies to the audience that the audience that her life is falling apart and the audience doesn't know why.


Today (28th February)

Today, we didn't film a lot of footage, but we filmed some background footage to put into our video. Also we filmed some more shots of Hannah on the white screen, singing. We did this to fill in some of the blanks in our music video.


Today (04th March)

Today we made some serious progress in the filming of our music video, we filmed some of the blanks in our music video, this being the pregnant scenes, and we filmed some more performance based shots of Hannah in front of the white screen. This we feel as a group went very well, as we have filmed about 90% of our footage now and we have a lot of extra footage, and maybe we can incorporate some of it in the rest of our video.


Today ( 12th March)

This is the last filming session today, as we have now filmed all the footage in our video. It was snowing today, so we thought as a group we would take advantage of this and film some various shots in the snow, this is also to signify to the audience, the time that has gone, now we have finished all our filming and we are going to edit and write our final evaluation.

Equipment List and People Involved and Props List

This is a list of all equipment that we will need to use in order to create our music video.

Camera x2
Green Screen
Tripod
Car ( Move to different location)
Track
Dolly
Money
Lyrics
Storyboards
Shooting Schedule


In our music video, we have decided not to use in particular many people. The main character will be Hannah Smith and she will be in the majority of our music video, and the reason why we chose her is because she is very photogenic and looks right for the part in our music video.


Props List

Pregnancy Bump
Toys
Mcdonalds Happy Meal Toys
Stuffed Animals
Make Up
White Costume

Permission Request to Island Records

When deciding our music video, we also had to take into account that we had to contact the record label of our selected song.
We sent an email requesting permission to use Florence and the Machines Dog Days music as the track for our music video, we never recieved a reply but we have made an attempt to contact the record company.

Lyrics- Dog Days: Florence and the Machines

happiness, hit her like a train on a track (Close up, Green Screen)
Coming towards her, stuck still no turning back (Close up, Green Screen)
She hid around corners and she hid under beds (Close up, Green Screen)
She killed it with kisses and from it she fled (Medium shot, Green Screen)
With every bubble she sank with a drink (Medium shot, Green Screen)
and washed it away down the kitchen sink (Canteen, behind Hannah)

The dog days are over (Purple floor, close up)
The dog days are done (Purple floor, close up)
The horses are coming so you better run (Snow Spin

Run fast for your mother run fast for your father (Field run)
Run for your children and your sisters and brothers (canteen, sit)
Leave all your love and your loving behind you (field run)
Can’t carry it with you if you want to survive (field run)

The dog days are over (corridor)
the dog days are done (snow sing)
Can’t you hear the horses (teacher shouting, field run)
Cuz here they come (leave room)

And I never wanted anything from you (walk along corridor/field pan)
Except everything you had (walk along corridor/field pan)
and what was left after that too. oh. (green screen, looking back at life)

Happiness it hurt like a bullet in the mind (boyfriend break up)
Struck from a great height (green screen, boyfriend break up)
by someone who should know better than that (green screen, boyfriend break up)

The dog days are over (green screen, boyfriend break up)
The dog days are gone (pills)
can you hear the horses (pills)
Cuz here they come (pills)

Run fast for your mother and fast for your father (singing, snow background)
Run for your children for your sisters and brothers (field pan, sickness)
Leave all your love and your loving behind you (field pan, sickness)
Can’t carry it with you if you want to survive (field pan, sickness)

The dog days are over (field pan, sickness)
The dog days are gone (field pan, sickness)
Can you hear the horses because here they come (go in room to see baby bump, singing)

The dog days are over (singing in mirror)
The dog days are gone (singing in mirror)
Can you hear the horses because here they come (singing, snow background and final bump shot)

The Song Idea

We have all had a discussion about the general theme in our music video. We all come to agreement that "Dog Days are over" can mean that the bad days are over, so we think that a good idea was to use the theme of teen pregnancy as this is a issue in modern society. Our idea is all performance based, narrative based and conceptual. The performance based is going to be used on the white screen, this is to show emotion. Our narrative is going to be a variety of different things, i.e argument with parents and being lonely and a outcast. The conceptual part of the music video is the stock animation of toys. This is to signify to the audience that perhaps she is crazy, however she is pregnant and toys are related to children or in other words pregnancy.

Song Choices

1. This ain't a love song- Scouting for Girls
2. Baby- Justin Bieber
3. Eeenie Meenie- Justin Bieber/Sean Kingston
4. Dog Days are over- Florence and the machines
5. The scientist- Coldplay
6. All Time Low- The Wanted
7. She Said- Plan B


These were some of our original song ideas, after a long discussion as a team we decided to go with Dog Days by Florence and the Machine, as we felt this was the best opportunity to make a creative music video.

Focus Group

We have created a focus group based on our questionnaire to give us some general ideas for our music video.

Questionnaire

We have created a questionnaire in order for us to research and get some ideas of our music video.
Questionnaire of a Music Video


Do you listen to a lot of music?

Yes No

Do you watch a lot of music videos?

Yes No

What type of music videos do you like? (eg comedy)

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………....


What is your favourite music video and why?

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………


We are planning to do the music video Dog Days by Florence and the Machines.


Do you like this song?

……………………………………………………………………………………………………………………………………………………………………………………………....

The ideas we have in this song is to use the themes of family, pregnancy, teenage issues and being confused and lost.

Do you think these themes can be related to the lyrics of the song, and do you have any other ideas in which we can include in our music video.

…………………………........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

Thank you for filling our questionnaire please can you return this to Luke, Luke, Stuart and Grant.


UPDATED

We asked ten people to fill out our questionnaire and the results we got back were very similar. I think that alot of people actually expect to see dogs in the song "the dog days are over" when actually we interpreted that the song meant the bad days are over, Dog as in down. but what everyone did say is that the liked the song, but expected to see things such as choreography. Some favourtie music videos that came up, were Telephone by lady Gaga, and several different Michael Jackson videos.

Research Into Influential Music Directors

As a group we decided to research three different music directors, they are Spike Jonze, Michel Gondry and David Fincher. These are all very different directors and each use different media features and techniques to make their videos interesting.

Spike Jonze

Spike Jonze was born October 22ed 1969 and he is an american director and producer he is a famous for directing music videos and producing commercials and films.
With fellow producers and directors Michel Gondry and Chris Cunningham he co-founded "Directors Label" and this is a variety of DVD's from various famous music directors. Before this he was involved in different parts of the media, he was a magazine producer for "Dirt" and "Homeboy", he was also a photographer for magazines.

Spike Jonze has directed lots of music videos in his career, some of his notable work are...

Wonderboy - Tenacious D (2000)
Get Back - Ludacris (2004)
Flashing Lights - Kanye West (2008)
Weapon of Choice - Fat Boy Slim (2000)
Da Funk - Daft Punk (1997)
Ricky's Theme, Sabbotage, Sure Shot - Beastie Boys (1994)
Drop - The Pharcyde (1996)

These are just some examples of Jonze's work, as you can see he has been directing for a few years and is still at the current moment in time. These are just some examples of the music videos he has directed. Jonze has directed over 50 music videos.

Da Funk - Daft Punk (http://www.youtube.com/watch?v=gQUIBJ_jYTU)

This music video was directed 13 years ago and it is a very strange, surreal music video. The main genre of this music video is electro, as there is no singing and it has electronic instruments playing. The music video itself also has a comedic connotations embedded with it. A dog acting like a person trying to make a living in the big city. It is funny because it is unrealistic and unique for the audience to see. It keeps the audience engaged and keep watching the music video even if they do not like the song. The dog is walking around in a big city and night time, this is a signifier clubs and night life, which relate back to the actual music. I find this video interesting as it is unique and not a obvious music video to create. This is why I think that Jonze is a interesting music director as he is a unique director and likes to add something different to his music videos.

Drop - The Pharcyde (http://www.youtube.com/watch?v=co3qMdkucM0)

This music video was directed 14 years ago, and is a very different type of old school hip-hop, it is a unique video and some of the features are rarely seen in all types of music video, let alone hip-hop. Some of the video is in reverse mode and this is a good, feature to keep the audience engaged in the video as it is something not seen a lot today. The artist are singing the lyrics backwords so that it is in sync with the actual music. (Similar to "The scientist" by coldplay). Learning a song backwards is not an easy task to do. So from this you can immediately see the immense effort needed to create this music video.

Without listening to the music the genre is fairly obvious to point out as there are various signifiers and conventions, which represent the hip hop genre. . Throughout the music video there is a tracking shot of the artists, acting and rapping to the camera, this is something generally seen in hip-hop music videos. The setting also helps us decode which type of genre it is, it is a set in a urban location and evidently going to be along the hip-hop/rnb genre. So evidently Jonze put a lot of effort in directing this music video, and I think it is successful and interesting and he follows the generic conventions of the genre to keep the audience engaged



Michel Gondry
Michel Gondry (born May 8, 1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter.

Michel Gondry is probably most famous for his work with music videos but his adverts often stand out as the adverts for Levi and Smirnoff, and out of the music videos i have watched from his my favourtie has to be the Kylie minogue video "Come Into My World" what for me is the imaginative idea of the repition of lots of different kylie's all repeating the same scene over again.



Not only ddoes he do that type of media, he has also directed successful cinema movies which add to his stuatus as one of the most creative and successful directors of his generation. His brother Olivier "Twist" Gondry is also a television commercial and music video director but it is fair to say that he does not have the same recognition as Michel and Michel success is much more substantial.

Michel is noted for his inventive visual style and manipulation of mise en scène*. His career took off when he started to create the music videos for the band Oui Oui in which he drummed in, his creative mind caught the attention of rival band Bjork and that is when his directing caeer took off.
*What is used in the scene of theatre or film, to tell the story.

Some of his work includes;

Feature films
Gondry participating with The 1 Second Film art project.

- Human Nature (2001)
- Eternal Sunshine of the Spotless Mind (2004)
- The Science of Sleep (2006)

Music videos

- "Open Your Heart" - Mia Doi Todd (2010)
- "Soleil du Soir" - Dick Annegarn (2008)
- "Declare Independence" - Björk (2007) [3]
- "Dance Tonight" - Paul McCartney (2007)
- "Cellphone's Dead" - Beck (2006)
- "Anysound" - The Vines (2006)
- "King of the Game" - Cody ChesnuTT (2006)
- "Heard 'Em Say" (U.S. Version) - Kanye West (2005)
- "Come into My World" - Kylie Minogue (2002)



David Fincher

David Fincher is an American music video director and filmmaker who was born on August 28th 1962. He started making films from the age of 8 with an 8mm camera.

His first job was setting up cameras and undertaking other practical work for John Korty’s Korty Films. In 1980, he was employed by Industrial Light & Magic and worked production team for films such as Return of the Jedi and Indiana Jones and the Temple of Doom. He left Industrial Light & Magic to direct music videos and commercials.

His trademark was the use of lighting in his music videos and films. Fincher’s music videos all have an attitude and impression of their own but still preserve an assured feel that lets you know it was David Fincher’s work.

David Fincher has worked with many musicians such as:
Madonna - "Express Yourself" (1989), "Oh Father" (1989) and "Vogue" (1990)
Michael Jackson - "Who Is It?" (1992)
George Michael - "Freedom" (1990)
He has also worked with bands such as:
Aerosmith - "Janie's Got a Gun" (1989)
The Rolling Stones - "Love Is Strong" (1994)
Nine Inch Nails - "Only" (2005)

He has directed over 50 music videos in his career.

George Michael - Freedom (1990) - (http://www.youtube.com/watch?v=e9WSb5aXLfc)

David Fincher directed the video Freedom by George Michael in 1990. George Michael refused to feature in most of the video because he was trying to distance himself from Sony, which was his record label at the time. So he hired male and female supermodels to lip-sync the words. In the video, there is a shot of a man from the waist down - he walks and he scratches his boxers. His scene goes with the line, "When you shake your ass they notice fast some mistakes were built to last...”


Sony created an image for him to promote his album, “Faith” so in the video it featured the destruction of the three objects from "Faith" that had come to signify Michael's career at that point: his leather jacket (burned), jukebox (exploded) and guitar (exploded).