Thursday 20 January 2011

Music Industry Research

How are Music Videos made?

There are different ways in which a music video can be created. It could be of an actual recording of the artist in real life settings, animated, or even a recording of the artist/artists over an animated background. The recording of the song from the studio is put over the video.

Main Companies?

There are many different companies in the video industry. The main companies in the market are Viacom, News Corporation, Lions Gate, Time Warner, The Walt Disney Company, Sony, NBC Universal, Heron Communications, The Weinstein Company and Starz Media.

Where can you find Music Videos?

As a result of the introduction of new technology, there are various platforms in which you can view a music video. Television is one platform you could use, tuning into a music channel for example. You can watch music videos using the internet, and you can also now view music videos on modern day phones, either through pre-saved data or by accessing the internet.

What are the purpose of Music Videos?

The purpose of a music video is to promote the artists song. It can help enforce the meaning of the song on the audience if required, helping the audience understand what the song is about. It can have the purpose of simply engaging with the viewer, keeping them interested, and can also be used to make the viewer remember the song.
The business side of music videos is to make money from them. For example, they can be sold to music channels, and also are ways of advertising.

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