Music Video Analysis- All Time Low (The Wanted)

Finally i have chosen to analyse The Wanted - All time Low. I have picked predominately female pop songs, from The Saturdays, Lady Gaga and Taylor Swift, so to get a male perspective music video, from a new boyband.


The music video is very different from what i have already analysed, because like The Saturdays obviously there are more than one person singing the song, so the video needs to identify the solos, but also show the band as a united group or "figure". The video starts smokey and eerie, which kind of works for the string instrument beginning to the song, and actually its filmed in a warehouse studio, that is not made to look anything different other than slightly more abused "abandoned". Something that is quite noticeable throughout the clip is the "poses" the band pull whilst singing their solo's, its very stereotypical for a boy band to stand and pose "sexily" at the camera.

After the first verse and the shared vocals and close ups, the song begins to pick up pace and then the camera movements become faster, it feels very disorientating there is also a light strobe that obscures some of the view, so you can only see their faces in the light, making the video seem almost surreal.

what has to be done as what i touched on at the beginning is to show the band together, and even though it is sparse in this video, there has to be to some extent some choreography. The band has to show of there solo abilities, not only for their career, but for their fans, (fans favorite) but it also has to be shown together as the band needs to look united as one.

As the song picks up pace the the video gets faster and faster, the camera shots are quicker, there are more close ups that are close together in time. they also use red flares which are interesting, because red is used at very different times and for very different reasons, such as Lust, Frustration, anger and evil, for this particular part of the video i think the red flares signify the frustration.

Something that is clear throughout the video is its a mix of them standing/dancing/moving and miming to the song, from moving around as though they are just moving to the music.

Finally the video appears to end on a similar if not the same shot that it started with, but is is noticeably clearer to see, this shows that whatever they were singing or were frustrated about has been cleared up.